Launch of Stanley Electric’s Newly Redesigned Website
‐ Strengthening Connections with Stakeholders and Creating a New Platform for Information Sharing ‐

Corporate

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Meguro-ku, Tokyo - Stanley Electric Co., Ltd. (CEO: Yasuaki Kaizumi) is pleased to announce the reopening of its newly redesigned website on Tuesday, March 18. The fresh look and improved functionality aim to enhance the overall user experience and better showcase the company’s products and solutions. The new site features improvement of global accessibility through the addition of multiple languages, and leverage web marketing to drive our business growth.  
With the relaunch, we have also updated our website URL as follows:
New URL: https://www.stanley-electric.com
Please note that while old URLs will automatically redirect to the new site, we kindly ask you to update your bookmarks accordingly.


[Purpose of the Renewal]

Our company has been creating significant value through the "endless pursuit of the value of light" and "manufacturing," contributing to society through the power of light. To maintain and build strong relationships with our stakeholders, we have positioned our corporate website as a platform for communication with society and have developed it as a hub for information dissemination.
 

[Key Points of the Renewal]

1. Improved Contents
 ● Added content such as "Stanley Electric at a glance" and "Business Introduction."
 ● Infographics and illustrations to clearly express Stanley Electric’s value creation process, history, a wide range of businesses and products, technological strengths, and social contribution activities.



2. Enhanced Product Information and Fast Navigation
 ● Integrated product-related information by organizing the content by product categories and industry-specific solutions, make customers to access the product information they need more smoothly.
 ● A product search function helps customers find the products they are looking for without confusion.
 ● Expanded information on automotive equipment, revamped the technology page, and created feature pages for diverse types of light sources, to deepen understanding of our products.



3. User-friendly Design

 ● New site structure and navigation menu to make the site more intuitive and accessible.
 ● Enhanced visibility and user experience, with our corporate color "Vermilion Orange" as an accent, along with a dark-tone design for key areas.

4. Strengthening Global Reach and Information Dissemination
 ● In addition to Japanese and English, we have expanded our corporate information and sustainability sections with Chinese (Simplified) pages.
 ● By communicating more effectively with overseas partners and reaching out to potential new markets, we aim to further accelerate our global business expansion.
Stanley Electric will continue to promote our corporate activities and product information through the corporate website, deepening our connection with society and conveying the value of our company to a wider audience. Please explore our new corporate site.
 
Stanley Electric Co., Ltd. was established in 1920 for manufacturing and selling special light bulbs for automobiles. Today, Stanley Electric is a leading provider of automotive lighting solutions worldwide. Stanley Electric also contribute to the safety and security of daily life through a wide range of component products, including visible light, infrared, and ultraviolet LEDs, LCDs, and electronic applications.
 

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